Well & Good launches new gluten-free raspberry coconut slice mix
The 370g mix produces a soft, buttery biscuit base topped with bright freeze‑dried raspberry and naturally nutty desiccated coconut, aiming to recreate a nostalgic bakery‑style slice with minimal effort for home bakers.
AUSTRALIA – Melbourne-based bakery brand Well and Good has launched its latest innovation, a gluten-free raspberry coconut slice mix, targeting the growing demand for allergy-friendly home baking options.
The product draws on a cherished family recipe, delivering nostalgic bakery-style slices with coconutty golden goodness and a tangy raspberry centre, made effortlessly at home.
Now available nationally in Woolworths supermarkets and selected IGA stores across metropolitan and regional areas from late January 2026, it caters to health-conscious families seeking convenient, inclusive treats.
The mix stands out for its comprehensive allergen-free profile: gluten-free, dairy-free, soy-free, and nut-free, while proudly holding both Kosher and Halal certifications, ensuring broad accessibility in diverse Australian households.
The company highlights the product’s simple ingredient list, a gluten‑free flour blend, 27% desiccated coconut, and 2% freeze‑dried raspberry, and positions the mix as part of a broader expansion of its gluten‑free range following recent new roll products.
Simple preparation requires just 90g cold butter or margarine, two medium eggs, and four heaped tablespoons of raspberry jam (or any preferred jam) for a crowd-pleasing result with an almond-like base, a sweet raspberry filling, and a crispy coconut topping.
This launch builds on Well and Good’s reputation for 100% gluten-free staples, recently expanded with new rolls, emphasizing quality, innovation, and equal baking joy for those with dietary needs.
Well and Good’s focus aligns with Australia’s rising gluten intolerance rates, affecting over 600,000 people, and a booming gluten-free market projected to grow 7% annually through 2030.
By prioritizing pantry-ready mixes that mimic traditional flavors without compromise, the brand addresses consumer pain points like texture and taste in allergy-safe products.
Well & Good’s marketing will emphasize ease of preparation, family heritage, and certification credentials, with in‑store promotions and digital recipe content planned to support trial.
This release reinforces Well and Good’s commitment to inclusive eating amid intensifying competition from global giants entering the local free-from space.
As Australian families prioritize wellness post-pandemic, such innovations promise sustained growth for the Melbourne pioneer, fostering joyful, worry-free baking traditions.
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