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Research & Development
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Global Wheat Health Alliance launched to shield wheat from advancing disease
The initiative, centered on the dual launch of the “HyBread” project and the Global Wheat Health Alliance (GWHA), represents a coordinated effort by scientists, policymakers, and agricultural leaders to redefine wheat’s resilience through next-generation hybrid breeding and a vast shared portfolio of resistance genes.
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Puratos collaborates with EIT Food Consumer Observatory on healthier indulgence research
The research draws on consumer interviews and market analysis across multiple European markets to identify the emotional and practical barriers that prevent healthier indulgent products from achieving mainstream acceptance.
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