The company committed to completely removing all FD&C colors from the small percentage of foods that still contain them by the end of 2027.
The downturn in performance is part of a larger trend affecting the packaged food industry.
The acquisition gives Ferrero ownership of WK Kellogg Co’s extensive portfolio of iconic cereal brands
WK Kellogg unveiled its health platform SPOONS in February at the 2025 Consumer Analyst Group of New York (CAGNY) Conference.
Concerns have been raised about some cereals containing petroleum-based artificial food colorings.