SRI LANKA – Serendib Flour Mills (SFML) has celebrated 15 years of its commitment to nourishing Sri Lankan families with quality wheat flour.
Founded in 2008, Serendib Flour Mills (SFML) has been at the forefront of enhancing Sri Lanka’s food industry, consistently driving innovation while ensuring the nation’s food security through strategic measures.
Speaking at the commemoration ceremony, Vijay Sharma, CEO of SFML reflects on the company’s 15-year journey, emphasizing the company’s introduction of value-added products and its dedication to community and industry development, underscoring its significant impact.
According to him, SFML has been at the forefront of enhancing Sri Lanka’s food industry, consistently driving innovation while ensuring the nation’s food security through strategic measures.
Recognizing the limited variety of wheat flour products in Sri Lanka, SFML embarked on a journey to diversify and enrich the market.
By launching specialized products like ‘Bakers Flour’ and ‘Rotti Flour,’ the company met specific consumer and industry needs, enhancing the quality and variety of food products available to Sri Lankans.
The recent introduction of ‘Premium Bakery Flour’ is a testament to SFML’s ongoing efforts to elevate the baking industry, offering superior quality flour that allows bakeries to produce a higher quality loaf of bread, thus delivering enhanced value to consumers.
Commitment to Food Security and Community Wellbeing
Amidst the challenges of ensuring a consistent food supply, SFML has implemented robust food security measures, establishing five regional warehouses across Sri Lanka.
These strategic locations ensure an uninterrupted supply of wheat flour, minimizing delays and securing easy market access for distributors.
This infrastructure is part of SFML’s broader commitment to the well-being of the Sri Lankan community, further evidenced by initiatives such as distributing wheat flour to families during the COVID-19 pandemic and partnering with organizations for skill development and nutrition enhancement programs.
Looking Forward
As SFML celebrates its 15th anniversary, the company looks forward to continuing its legacy of innovation and quality in the Sri Lankan food industry.
With a strong foundation in technological excellence, superior products, and a deep commitment to community development, SFML is poised for further growth and contribution to the nation’s food security and nutritional well-being.
According to the company’s officials, the journey of Serendib Flour Mills is not just a story of business success; it is a testament to the power of dedicated effort in making a positive impact on a nation’s sustenance and health.
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