Kind debuts Healthy Grains Energy Bars

USA – Kind has launched its new Healthy Grains Energy Bars, offering a fruit-forward approach to sustained energy.

These bars are made with five supergrains—oats, millet, buckwheat, amaranth, and quinoa—providing long-lasting fuel from whole grains without sugar spikes or artificial ingredients. Additionally, they are Non-GMO Project Verified.

The flavor lineup includes:

•       Dark Chocolate Chunk: Each serving contains 21 grams of whole grains, 0 grams of trans fats, low sodium, and no sugar alcohols. Each bar has 6 grams of fat. 
•       Mixed Berry: This flavor combines dried berries with five supergrains, offering 19 grams of whole grains per serving. Each bar is made with 1.5 strawberries, four blueberries, and two raspberries, and contains 5 grams of fat. 
•       Peanut Butter Dark Chocolate:  Featuring creamy peanut butter paired with chocolate chunks, each bar includes 18 grams of whole grains, 0 grams of trans fats, and 7 grams of fat per serving. 
•       Pineapple Mango: Made with dried pineapple and mango, these bars have 20 grams of whole grains per serving. Each bar contains half a mango slice and one pineapple chunk, with 0 grams of trans fats and low sodium. 
•       Strawberry Banana: This flavor combines dried banana and strawberries, offering 19 grams of whole grains and 5 grams of fat per bar, incorporating 1.5 strawberries and 1.5 banana slices.

In 2020, Kind entered the energy bar category with the release of Kind Energy, a line of bars designed to provide sustained energy from whole grains.

While energy bars are typically higher in calories and carbohydrates than other snack bars, Kind encourages consumers to enjoy them prior to physical activity.

Interestingly, a consumer survey cited by Kind revealed that about 75% of respondents reported eating an energy bar while relaxing at home, at their desks, or during errands.

To address this discrepancy, the company launched a marketing campaign to inform consumers about the best times to enjoy these bars. Their packaging features illustrations of athletes—including runners, bikers, and hikers—to convey the message.

Kind LLC, which operates under the name Kind Healthy Snacks and is stylized as KIND, is a snack food company based in New York City. Founded in 2004 by Daniel Lubetzky, it has been a subsidiary of Mars Inc. since 2020.

Kind offers a variety of product lines, including Kind Fruit & Nut, Kind Plus, Kind Nuts & Spices, Kind Healthy Grains Bars, Kind Healthy Grains Clusters, Strong & Kind, Kind Breakfast, Pressed by Kind, and Kind Frozen.

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