Kettle Chips redefines premium snacking with gourmet tortilla launch in UK

UK – Valeo Foods UK’s iconic Kettle Chips brand has boldly ventured into the tortilla chip category with the launch of Kettle Tortillas, marking a significant expansion for the premium snacker in the competitive UK market.

This gourmet range promises the brand’s signature hand-cooked crunch, real food ingredients, and intense flavors, targeting consumers seeking elevated snacking experiences beyond traditional potato chips.

Kettle Tortillas feature bold varieties crafted with natural corn and authentic seasonings, aligning with the brand’s heritage of quality since its UK debut in the 1980s.

The range includes three flavors: Mature Cheddar & Red Onion, Sweet Chilli & Sour Cream and Sea Salt & Black Pepper.

The products are available in 140g packs and are HFSS compliant.

Each variant uses a white corn tortilla base, combined with additional ingredients such as quinoa, seeds, or vegetables, depending on the flavour.

Mature Cheddar & Red Onion combines white corn with red quinoa, onion and herbs, finished with a cheddar and onion seasoning.

Sweet Chilli & Sour Cream includes red pepper, pumpkin and linseeds, paired with a chilli and sour cream seasoning.

Sea Salt & Black Pepper features a base made with black beans, millet, linseeds and sunflower seeds.

Kettle’s new Tortillas are priced in line with the brand’s core hand-cooked range at £2.65 (US$3.54), with a promotional price of £1.65 (US$2.20), making premium snacking accessible for every occasion.

The products aim to disrupt the tortilla segment by offering premium positioning typically reserved for Kettle’s core potato lineup.

Available initially in major retailers, the launch leverages Kettle’s strong distribution network, which has made it the top UK crisp brand, to capture share in the growing tortilla market driven by multicultural tastes and snack diversification.

Michael Inpong, chief marketing officer at Valeo Foods UK, said: “We’re excited to announce the launch of the new Kettle Tortillas, which bring everything consumers love about our iconic hand‑cooked potato chips to the tortilla category.”

The launch is positioned to meet growing consumer demand for premium, ingredient‑led snacks and to leverage Kettle’s reputation for bold flavors and crunchy texture.

As UK snacking evolves toward bold, authentic options, Kettle Tortillas reinforce Valeo’s dominance by blending British craftsmanship with global flavours to drive incremental growth and loyalty in a crowded aisle.

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