Kellogg’s discontinues all Bran Golden Crunch, introduces alternative

USA – Kellogg’s has announced the discontinuation of its popular breakfast cereal, All Bran Golden Crunch, leaving many fans disappointed.

The decision was confirmed through a statement on X, where a Kellogg’s spokesperson addressed inquiries from consumers about the cereal’s absence from store shelves. “I’m sorry to disappoint you but this product is set to be discontinued,” the spokesperson noted.

All Bran Golden Crunch was well-loved for its unique combination of high-fibre wheat bran and caramel-flavored chunks.

However, Kellogg’s has reassured consumers that while the name is being retired, a similar product will still be available.

The parent company, Kellanova, stated, “We’ve decided to retire the name All Bran Golden Crunch but not the food. This is now available under our famous Special K brand and called Special K High Fibre Crunchy Golden Clusters.”

This transition aligns with broader industry trends and government initiatives to improve nutritional standards in food products.

Since 2016, the UK Government has been actively working to reduce sugar levels in various food categories, including breakfast cereals.

This initiative aims to cut sugar content by 20% over several years, reflecting a growing concern over childhood obesity and health-related issues.

In addition to sugar reduction efforts, the UK Government has implemented stricter advertising regulations for high-sugar foods, particularly those marketed to children.

These measures include restrictions on advertising foods high in fat, salt, and sugar (HFSS) during peak viewing times for young audiences.

The government has also set nutritional standards for food served in schools, ensuring that children have access to healthier breakfast options during school hours.

Kellogg’s decision to reformulate its cereal offerings is a direct response to these regulatory changes.

The company has made “a few small tweaks to the food so it still tastes great but now passes the government’s strict nutrition guidelines,” ensuring that the new Special K product meets health standards while retaining its appeal to consumers.

The introduction of front-of-pack nutrition labeling in the UK has further empowered consumers to make informed choices about their food.

This system employs color-coded indicators for fat, saturated fat, sugar, and salt, allowing shoppers to assess the nutritional quality of products quickly.

Items with high sugar content are marked with red labels, guiding consumers toward healthier options.

Despite the discontinuation of All Bran Golden Crunch, Kellogg’s remains committed to providing nutritious alternatives that cater to changing consumer preferences and regulatory demands.

The Special K High Fibre Crunchy Golden Clusters will be available in all major supermarkets, ensuring that fans of the original cereal can still enjoy a similar product.

As Kellogg’s navigates this transition, it highlights the importance of adapting to evolving health standards while maintaining consumer satisfaction.

The company’s proactive approach demonstrates its dedication to promoting healthier eating habits, particularly among children, in an era where nutrition is more critical than ever.

Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.