Honey Stinger launches Peanut Butter Energy Waffles

USA – Honey Stinger, a leader in sports fuel trusted by professional athletes, fitness and active lifestyle enthusiasts alike, has announced the launch of its newest product: Peanut Butter Energy Waffles.

The Peanut Butter Energy Waffles are made up of organic peanut butter combined with honey-infused filling between two soft-baked organic waffles.

The new product, which is the third in the Honey Stingers Energy Waffle lineup, is offered in three flavors: Peanut Butter, Peanut Butter Chocolate, and Peanut Butter Strawberry.

All three new flavors are USDA-certified, organic and nutritionist approved for sport, and were crafted with athletes and active individuals in mind.

“Peanut butter is more than a flavor—it’s a cultural staple and a nutritional powerhouse. We wanted to create something that not only tastes incredible but also fuels performance in a meaningful way. We couldn’t be more excited for this launch,” said John D’Alessandro, CEO of Honey Stinger.

D’Alessandro also pointed out that these new peanut butter waffles are a game-changer for anyone looking to stay energized, whether they’re on the trail, at the gym, or just tackling their day.

The company invented the energy waffle, and with this new product, Honey Stinger is the first and only energy waffle to launch new peanut butter flavors.The Peanut Butter Energy Waffles will be available for purchase in singles, 6-packs, 12-packs, and 16-packs.

Based in Steamboat Springs, Colorado, Honey Stinger has been crafting products intended for sportspeople and fitness enthusiasts since 2001. The brand is widely used by thousands of real athletes.

According to the company, all products within its range of great-tasting sports fuel including waffles, chews, gels and bars, are backed by sports dieticians and are designed to help users prepare, perform, and refuel. The brand also includes gluten-free options.

Last year the firm was categorised as an emerging insurgent brand by Bain & Company, meaning it had sales between $10 million and $25 million while outgrowing its category by 10 times or more providing an indication of being a future insurgent winner.

Insurgent Brands are defined by Bain & Company, a top management consulting firm, to have grown more than 10 times their category’s average growth rate over the past five years, and maintained at least 10% growth over the past two years.

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