Folay Industries introduces new range of products made with locally made cereals

NIGERIA – Folay Industries FZE has introduced a range of cereals and snacks under its Pocco brand produced from locally sourced raw materials to strengthen Nigeria’s agricultural value chain.

The Pocco brand includes Whole Grain Corn Flakes made from Nigerian maize; Pocco Bunnies, a blend of maize, oats, and chocolate; Pocco Puffs, a corn-based snack available in multiple flavours; and Pocco Twists, a cereal variety for different consumer preferences.

The company, the first wholly indigenous cereal manufacturer in Nigeria, aims to strengthen the agricultural value chain by producing items that reflect local ingredients.

Mr. Yele Oladunni, Managing Director of Folay Industries FZE, emphasized that the company is not just producing cereals; it is also promoting Nigeria’s agricultural wealth and contributing to the economy.

Oladunni highlighted that the company empowers local communities and drives economic growth by sourcing their ingredients domestically. This approach boosts the livelihoods of Nigerian farmers and strengthens the country’s agro-industrial base which in turn helps enhance food security and reduce Nigeria’s reliance on imported agricultural products..

At the heart of Folay Industries’ strategy is a commitment to sustainability and innovation. By collaborating closely with local farmers, the company promotes environmentally responsible farming practices.

Oladunni highlighted that the company prioritizes consumer health and wellness in its production of cereals and snacks, employing modern manufacturing techniques and rigorous quality control measures to deliver safe, nutritious, and affordable products.

“Our goal is to create a food system that benefits everyone—from the farmer in the field to the family at the breakfast table,” he added.

Folay Industries also aims to expand its market share across Africa, actively promoting the potential of Made-in-Nigeria products to compete favourably on the international stage.

Through its manufacturing hub in the Lekki Free Zone, Folay Industries leverages modern infrastructure, logistical support, and export incentives, ensuring that its products meet the demands of both regional and global markets.

With core values rooted in quality, innovation, and community development, Folay Industries FZE represents the future of Nigeria’s agro-industrial sector.

The Pocco brand has quickly become synonymous with wholesome, affordable, and delicious options for consumers from various backgrounds.

As Nigeria explores opportunities for agricultural industrialization and economic diversification, Folay Industries exemplifies what is possible when local resources, expertise, and vision come together.

The company illustrates how innovation in food manufacturing can transform raw agricultural materials into products that nourish the nation and drive its economy.

“By prioritizing sustainability, promoting local content, and fostering partnerships with Nigerian farmers, Folay Industries FZE is not just manufacturing food products; it is building a future for Nigeria’s agricultural sector,” Oladunni concluded.

 Sign up to HERE receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.