European Rice Campaign launches in UAE to promote quality, sustainability

UAE – The “EUROPEAN RICE” campaign has made a debut in the United Arab Emirates (UAE), marking a major step in promoting the high-quality rice grown in the European Union (EU).

The “EUROPEAN RICE” campaign is an EU-funded initiative dedicated to promoting the benefits, sustainability, and versatility of European rice in the UAE and other global markets.

It aligns with the EU’s objectives of enhancing the competitiveness and market presence of EU agri-food products worldwide, emphasizing sustainable practices and high-quality standards.

The campaign focuses on showcasing the superior standards, sustainability, and versatility of European rice and is designed to attract the interest of a wide range of audiences, from consumers and food industry professionals to nutritionists and influencers.

One of the campaign’s primary elements is its focus on connecting European rice producers with local stakeholders, including importers, distributors, retailers, and chefs.

This will be achieved through exclusive B2B (business-to-business) dinners and events, which will serve as networking opportunities for key players in the UAE food industry.

These events will highlight the superior qualities of EU rice, emphasizing traceability, sustainability, and food safety—factors that are becoming increasingly important to consumers and industry professionals alike.

In addition to these intimate gatherings, the “EUROPEAN RICE” campaign will participate in the Gulfood Exhibition, one of the world’s largest annual food and hospitality trade shows, held in Dubai.

This high-profile event will allow EU rice producers to showcase their products directly to international buyers and decision-makers, positioning European rice as a top choice in the global market.

The UAE represents a growing market for rice consumption, driven by its diverse culinary landscape and increasing demand for premium food products.

The campaign will further broaden its reach through an extensive digital marketing strategy, leveraging platforms such as Instagram and other social media channels.

This online presence aims to engage a younger, tech-savvy audience and food enthusiasts by sharing inspiring content such as recipes, cooking tips, and insights into the sustainability and traceability of European rice.

Educational materials will also be provided, emphasizing the EU’s stringent quality control measures and environmentally friendly farming practices.

For more information about the “EUROPEAN RICE” campaign, upcoming events, and social media activities, “EUROPEAN RICE” campaign welcomes its audience to visit their channels as provided: 

Facebook: europeanrice – https://www.facebook.com/europeanrice
Instagram: rice_eu – https://www.instagram.com/rice_eu
YouTube: rice_eu – https://www.youtube.com/rice_eu
Website: www.europeanrice.eu

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