Edita enters food service market with new line of frozen foods
This growth is in line with Edita‘s declared plan to diversify into highly promising product categories and meet the growing demand in the food service industry.
EGYPT – Edita Frozen Food Industries has announced its expansion into the food service sector with the introduction of a new premium line of frozen croissants, viennoiseries, and breads.
According to the company, the ready-to-bake solutions are made to satisfy the requirements of hotels, restaurants, cafés, and catering services.
The new range was unveiled at CAFEX 2025, an event for professionals in the food and beverage industry.
Edita claims that CAFEX, which had more than 120 exhibitors from the restaurant and café sectors, gave the business a chance to present its most recent products and establish connections with business executives looking for frozen bakery solutions.
According to Edita Frozen Food Industries, its well-established national distribution network supports its entry into the food service industry.
This comprises a fleet of more than 40 refrigerated trucks and seven strategically placed distribution centers, which the business claims guarantees effective cold-chain management, prompt delivery, and the best possible product freshness for clients nationwide.
According to the company, the success of its flagship food brand, Molto Forni, in the consumer market has helped to build upon this new product line.
Molto Forni has become well-known for its assortment of pizzas, sweet pies, puff pastries, and frozen croissants.
According to Edita, Molto Forni’s frozen pizza has taken the lead in the Egyptian market. Products by Molto Forni are sold in all governorates and at the top contemporary retail establishments around the country.
According to Edita, this launch strengthens its position in the consumer and food service markets and demonstrates its continued dedication to innovation, quality, and operational excellence.
Edita Food Industries S.A.E., is a leading player in Egypt’s packaged snack food market which is dual-listed on the Egyptian Exchange (EFID.CA) and London Stock Exchange (EFID.L).
Founded in 1996 and headquartered in Egypt, Edita Foods manufactures, markets and distributes a range of branded baked snack products including packaged cakes, bakery, rusks (baked wheat), wafers and biscuits as well as selected confectionary/candy products.
The company reported a landmark financial performance for the fiscal year 2024, with revenues surging by 33.2% year-on-year (y-o-y) to reach EGP 16.1 billion (US$ 520 million).
The cakes segment in the company last year saw revenues climb by 33.1% year-on-year (y-o-y) to EGP 2,012.5 million (US$43M) driven by a 29.4% increase in the average price per pack and a 2.8% rise in packs sold.
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