Azam celebrates 50 years of excellence with special Golden Jubilee wheat flour pack
To commemorate 50 years of excellence, Azam introduced the Special Golden Jubilee pack of Azam Ngano Bora Wheat Flour.
TANZANIA – Azam, the flagship brand of the Bakhresa Group, has celebrated its Golden Jubilee, marking 50 years of delivering quality, affordability, and innovation to millions across Eastern and Southern Africa.
The ceremony, hosted on August 8, at the Super Dome,brought together Tanzania’s most prominent conglomerate in a colourful celebration.
Founded in 1975 by visionary entrepreneur Said Salim Awadh Bakhresa, the company began as a modest restaurant in Tanzania before evolving into one of Africa’s most recognized and diversified brands. Over the years, Azam has become a symbol of trust and everyday value, committed to meeting the essential needs of households with excellence and integrity.
To honour this significant milestone, Said Salim Bakhresa & Co. Ltd. has introduced a Special Golden Jubilee pack of Azam Ngano Bora Wheat Flour, a product that has nourished generations and become a trusted staple in Tanzanian homes.
The refreshed packaging reflects the company’s legacy and its enduring bond with consumers, celebrating a flour that continues to bring a “golden touch” to every meal while upholding the brand’s long-standing promise of quality, trust, and everyday affordability.
“This Golden Jubilee is not just a celebration of our history, but a reaffirmation of the values that define who we are,” said Ali Asgar Mukadam, CEO of Said Salim Bakhresa & Co. Ltd.
“Rooted in our founder’s vision and the Bakhresa family’s continued stewardship, we remain committed to delivering uncompromising quality, ensuring affordability for every household, and uplifting the communities we serve, he added.
According to him, as the company unveil the Golden Jubilee pack of Azam Ngano Bora Wheat Flour, it’s an honour to be a product that has nourished generations, with a promise to continue advancing food security, trust, and regional self-reliance through innovation and care.
From its base in Tanzania, Azam has built a regional footprint spanning Uganda, Rwanda, Burundi, Malawi, Mozambique, South Africa, Zimbabwe, and Zanzibar. This extensive presence underscores the company’s role in driving inclusive industrial growth, job creation, and sustainable economic development across the continent.
Azam’s portfolio has expanded well beyond wheat flour into a wide range of industries and services. In the food and beverage sector, it produces biscuits, ice creams, fruit juices, and carbonated soft drinks.
Its transport and logistics arm includes Azam Marine, which offers reliable coastal ferry services, and Azam Transport, which supports regional logistics and passenger mobility. In media, Azam TV has established itself as a leader in digital broadcasting and entertainment.
The company’s agricultural and manufacturing ventures include Bagamoyo Sugar, Azam Edible Oil, and Azam Poly Sacs packaging solutions, while its energy and hospitality portfolio features United Petroleum and the eco-friendly Hotel Verde Zanzibar. Household products such as Azam Soap and Detergent are now available in Malawi and Mozambique.
Further expansion is underway, with the company growing its carbonated soft drinks division into Uganda, reinforcing its ambition to serve new markets while maintaining affordability and quality.
Sign up to HERE receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
